Mothers Against Drunk Driving (MADD) is concerned with Jacksonville Jaguar’s newest promotion. To generate revenue, the franchise offered two free drink vouchers with a minimum ticket purchase. MADD is a partner of the NFL and together they promote a safe experience for fans. With the Jaguar’s most recent promotion, MADD is worried they may do it again.
The spokesman for the Jaguars, Dan Edwards said that he doesn’t foresee them running this promotion again because the turnout was not substantial. Although the Jaguar’s are one of the teams that MADD isn’t directly connected with, it tarnishes their name because they have a direct partnership with the NFL.
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