What would you do if you saw a person’s face smash through a bathroom
mirror? You’d freak out… right? That was the idea behind the British
government’s latest anti-drunk driving campaign for THINK! Produced by Leo
Burnett Worldwide, as pub goers entered the bathroom and took care of their
business, a mannequin was thrown at the mirror from the opposite side to
simulate a pedestrian hitting a windshield, complete with fake blood.
This campaign was designed to show what can happen when you drive after
having a few too many drinks at the pub. Having gone viral with over 5.5
million views in less than a week, it’s safe to say that the message has been
heard loud and clear. For the unsuspecting bathroom users as well as the
Youtube viewers, this is sure to be something that is on the forefront of their
minds when they start drinking.
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