Johnnie Walker recently had Iris Worldwide produce a
90-second advertisement that both tied in their sponsorship with Vodafone
McLaren Mercedes Formula 1 racing team, as well as promote the dangers of
driving drunk.
The advertisement conveys the power behind driving, the
control it requires and the undeniable truth that drinking does not mix.
They’re taking it one step further and asking their consumers to ‘join the
pact’ and pledge with the hashtag, #ImNOTdriving.
“The film acts as a reminder of the fragility of human
life,” said Grant Hunter, Iris creative director. “Ultimately it’s an alcohol
brand stepping up to its responsibilities. And I like to think we’ve delivered
it in a beautiful and considered manner.”
Click
here to watch the ad.
Click
here for the original article.
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