Ron Bellanti - Stop Drunk Driving Now Blog

Wednesday, August 29, 2012

MADD Angry With Urban Outfitter's Alcohol-Themed Tops

Mother's Against Drunk Driving, or MADD, is peeved over a new line of shirts released by Urban Outfitters just in time for the new school season. The line of shirts is all booze-themed with slogans like "Misery Loves Alcohol", which MADD argues is inappropriate for kids under the age of 21. Another mother brings up the point that it suggests to a younger audience that drinking makes you 'cool'. The main demographic for shoppers at Urban Outfitters is between the ages of 18-24, meaning that most of the people who will be exposed to these shirts are actually under the legal drinking age.





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