In support of a national initiative
by MADD, the town of Cochrane has declared November 17th the
official Red Ribbon Day for the town. First responders, representatives of MADD
and Taxi for You are all joining forces in order to promote awareness about the
dangers of drunk driving.
This year, the new campaign aims to
target the upcoming Holiday Season because socially, it’s the busiest time of
the year and statistically speaking, there are more reports of drunk drivers
and accidents on the streets.
It’s the first time such a campaign
has taken place in Cochrane through the MADD group already located in Calgary.
The group details how there are 65,000 Canadians impacted by impaired driving
and on average, four Canadians are killed with 175 being injured each day.
Al Lyon, who helps spearhead MADD
in Cochrane, said the red ribbons will also be available from countertop
dispersers at various locations in town and donations are optional.
“The ribbons aren’t just for
vehicles,” he pointed out. “They can be tied to backpacks, purses, key chains
and even, as he pointed to me, camera straps and bags.”
Click
here for the original article.
No comments:
Post a Comment