Volkswagen has a new ad campaign aimed at taking
a stab at drunk driving awareness with the heightened relevance of superheroes
in mainstream media.
The ads, created by Costa Rican artist Fabio Obando,
depict The Hulk, Superman, and Wolverine in car crashes. It plays with the
notion that people feel invincible when they drink and that these things can’t
happen to them. Hopefully, these ads can help make drunk driving real to some
people.
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